I feel like I say this every single time we do a project, but this one was my favorite so far.
It was so difficult and challenging to make that I almost preferred it to simple pieces.
I knew my target audience had to be college students because I am one, so I automatically wanted to try that. The first three things that came to mind were: coffee, ramen, and tea. The coffee and tea I thought could be sold in coffee stores at the campus. And the ramen could be sold in the cache (which is like a tiny grocery store in the dorms at the campus.) I chose the ramen because the joke is that if you’re going to college you’re going to live on instant ramen. This is my little rough draft of everything:
I wanted to make the packaging digitally. I thought that if the colors were super clean and really saturated, it would pull more people’s attention. I also wanted to create images reminiscent of college. Here’s the final product. I like how it turned out, but I don’t LOVE it. Whenever I would print it out, it would cut off the side with the bowl and the instructions on how to make it for some reason. I printed it four times before I just decided to go with it. I also didn’t notice until right now that I forgot to make the bottom of the packaging. I was going to just put recycling information on it.
The print on the sides with the instructions on how to make the ramen and also the nutritional values were a little small and hard to read so I’ll include the initial “floor-plan” for the box.
I really enjoyed this project because advertising is something that interests me a lot, packaging being a specific aspect of it that I really gravitate for. It was fun making the images of the college students eating the ramen and the books stacked and the bowl of ramen. It was my first time ever doing something like this, and I enjoyed it a whole lot!